What Is Games ‘User Experience’ (UX) and How Does It Help

UX designer is much focused on the game functioning providing the end-user with the ultimate gaming

User experience to the next level.

In the game development industry, User Experience (UX) is centred around the psychology of the end-user, where the player thinking process, behaviours are taken into consideration. UX designer is much focused on the game functioning providing the end-user with ultimate gaming User experience. 

Why UX is needed in the Gaming Industry?

UX is needed in the gaming industry as the experience of the game for our real players and the design
of our game may differ to some extent. The actual fun of the game gets spoiled totally if the game
design does not match the real player expectations. The process of developing a game is always
a challenging one and if the players are not experiencing the game as meant may result in needless
confusion. 

The UX design practices are much needed in the video game industry as it contributes a lot to the
user interface and design experience. It creates a satisfying and pleasurable user experience to
the real players with UX design techniques. As the games are played for entertainment, the gamer’s
cannot get adjusted to the poor game design. The design of the game should not be too easy or too
difficult to play. The game should be designed in such a way that the player should easily understand
the levels of the game and also the game should be challenging for the player. All these constraints
are taken into consideration by the UX designer while improving a game design.

Role of UX Designer in the Gaming Industry:

The UX designer helps in analyzing the real player’s expectations and designs the game accordingly
with the help of the development and testing team. The UX designer checks whether more features
need to be added to the game, whether the player understands the game rules, the user experience
of the game is correct-enough to release and where more focus is needed during the process of
repetition the game. The UX designer even predicts the thoughts and perceptions of the player that
are not technical. All these things will be handled by the UX designer. So it is extremely difficult to
design a game without the help of a UX designer who focuses much on the functioning of the game
and the end-user experience. 

UX in Game Design and Development:

UX is used to ensure the real user experience that what you have designed is exactly reflected in the
mind of the player. While designing a game not only the designer is responsible for creating a user
friendly design but also the whole team of game development are included for getting better results.
UX plays a vital role in creating video games. Game development team along with the UX designers
help a lot to provide the players with a better gameplay experience according to the psychology of the
end-user. 

UX in Game Design and Testing:

UX provides perfect guidance as it helps in designing and then testing it on the real game players.  The
UX designers help in designing the game and if any defects are found in the game or the user experience
is not smooth, then again the modifications will be done in the designing part of the game. This process
will be repeated until the user gets satisfied with the game designing. 

The UX designer plays a crucial role in designing a game considering the behaviours and perceptions
of the real player and providing the end-user flawless gaming experience. 

NextbrainStudio is one of the best studios having innovative UI/ UX designers providing elegant designs
that are user-friendly with thousands of satisfied customers all over the world.